Growth & Revenue Marketing Leader — 20+ years

I don't do marketing.
I build revenue.

Full-funnel growth leader with a track record of scaling B2C, B2B, SaaS, and subscription businesses from traction to hundreds of millions of users — and dollars.

$100M+
Revenue driven
150M+
Users scaled
2M+
Subscribers managed
B2C B2B SaaS eCommerce Subscription PLG AI & Automation
Olivera Ojdanic
The system

I build connected
revenue
systems.

Most companies manage acquisition, conversion, and retention in silos. That's where revenue leaks. More channels won't fix it. More spend won't fix it.

A connected system will.

Growth that
compounds.
How growth actually works
Acquisition

Paid search
Paid social
SEO / ABM
Affiliates

Conversion

CRO
A/B testing
Self-serve / PLG
Pricing

Lifecycle

Email / SMS
Onboarding
Personalization
LTV programs

Retention

Churn reduction
Renewal programs
LTV:CAC ratio
Loyalty loops

compounds over time
01

Bring in the right users

Paid, organic, and referral channels built to attract buyers — not just traffic.

02

Turn traffic into revenue

CRO, pricing, and self-serve flows that convert — without adding headcount.

03

Compound long-term growth

Lifecycle and retention programs that increase LTV and reduce churn over time.

Real results.
At scale.

Not vanity metrics. Revenue, retention, and compounding growth — across B2C consumer apps, subscription businesses, eCommerce, and B2B demand gen.

results
Trusted to build and scale growth across
$10M→$14M
Revenue scaled in 12 months
PowerPak eCommerce
1.9%
Churn across 2M subscribers
Industry-leading at scale
250%
Lift in conversion performance
MyRegistry.com funnel
5:1
LTV:CAC ratio sustained
magicJack subscription
What you get

A growth system you can
run, scale, and rely on.

Not campaigns that come and go. A connected revenue engine built for your business — with the strategy, execution, and results to back it up.

Run it

Clear owners, clean handoffs, and programs that don't fall apart when you're not watching.

Scale it

Built to grow with you — from early traction to hundreds of millions of users without rebuilding from scratch.

Rely on it

A durable engine that compounds over time. Not a one-quarter spike. Sustained growth.

This is for you if

You're done with fragmented growth.

I work with founders, CEOs, and leadership teams who are ready to stop guessing and start compounding.

You're scaling and growth feels fragmented across channels and teams
You've tried agencies and nothing sticks
You need senior execution — not more strategy decks
Your acquisition, conversion, and retention aren't connected
You want someone who owns the number, not just the campaign
How I work

Open to both full-time and fractional

Head of Marketing / VP Growth
Full-time senior leadership for companies ready to build the growth engine properly.
🎯
Fractional CMO
Senior strategy and execution without the full-time price tag.
🔍
Growth Audit
One-time deep dive into your funnel. Walk away with a prioritized roadmap.
No commitment required

Let's talk about your growth.

Send me a message and I'll get back to you personally within 24 hours. No sales calls, no intake process.

No spam. No pitch decks. Just a real conversation.